Director, Digital Fundraising and Advocacy
Amnesty International USA
United States
Posted on Feb 23, 2026
Amnesty International USA (AIUSA) is the global organization's presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people's human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA's elected Board members, staff, and members work together to lead the organization.
Department Development
FLSA Status Exempt
Location Throughout the U.S.
Remote/Hybrid Remote
Reports To National Director, Digital Engagement
Category: Full-time, Regular
Position Type Non-Union
Travel Required (%) - up to 10%
Number of Direct Reports - 2
Job Summary
The Development department is AIUSA’s primary driver of income generation and supports AIUSA’s mission and Amnesty International’s global human rights initiatives. The department’s goal is to ensure long-term financial sustainability by identifying new revenue streams, while also prioritizing retention, engagement, and upgrades of our existing supporter base through extraordinary donor experiences that inspire them to become life-long supporters.
The Director, Digital Fundraising and Advocacy (“Director”) is a strategic leader responsible for driving online engagement, revenue growth, and mission impact through digital channels. Reporting to the National Director, Digital Engagement, this role blends creativity, data-driven strategy, and technical expertise to lead integrated digital campaigns that inspire giving, mobilize supporters, and amplify the voice of AIUSA.
The Director will oversee digital fundraising initiatives, advocacy campaigns, and supporter journeys across Development, Marketing and Communications, Campaigns, and Movement Building and Member Engagement, using a blend of platforms from email and SMS to web, social media and emerging platforms.
This position handles confidential and sensitive matters and is not covered under the collective bargaining agreement.
Essential Responsibilities
Digital Fundraising Strategy & Execution
- Develop and implement multi-channel digital fundraising campaigns to grow donor acquisition, retention, and lifetime value
- Optimize online giving platforms, donation forms, and user experience to maximize conversion rates
- Collaborate with other leaders in the Development Department (in verticals like Direct Mail and Major Gifts) as well as across departments including with Strategy and Impact, Campaigns, Marketing and Communications, and Movement Building and Member Engagement to align messaging and campaign goals
- Establish department-wide standards and systems to maximize donor engagement, conversion, and lifetime value, embedding IDEA principles and innovative practices
- Develop annual digital fundraising budget for email, web, and SMS
- Create annual and long-term goals and projections for ambitious growth in activist and donor retention and fundraising targets
Advocacy & Engagement
- Lead digital advocacy and organizing strategies to mobilize supporters, advance policy priorities, and build grassroots leadership aligned with fundraising and advocacy goals
- Design and execute integrated cross-channel digital campaigns to drive action, foster community, and expand reach
- Oversee the creation of compelling, mission-aligned content across digital channels, ensuring consistency in brand and voice; write effective email fundraising and advocacy copy, and work in partnership with team and outside consultants to consistently develop strong, compelling creative that recruits, mobilizes, and retains supporters
- Manage external vendors and creative partners as needed
Data & Performance Analysis
- Track, analyze, and report on digital fundraising and advocacy performance, using KPIs such as conversion rates, ROI, engagement, and list growth to inform leadership decisions
- Apply A/B testing and audience segmentation to optimize campaign effectiveness and guide strategic improvements
- Set best practices for digital fundraising to effectively track the implementation of new or existing strategies, establishing clear standards for digital integrity, providing resources for other teams, and establishing rules on transparency, data protection, and non-discrimination
- Monitor and report on the performance of digital fundraising, advocacy and engagement campaigns, adjusting strategy based on the data
Partnerships & Development
- Manage consultants and partner with other team members to foster a culture of innovation and accountability, including with the Senior Digital Advertising Strategist
- Supervise two digital production staff members on the Digital team
- Work closely with IT, Campaigns, Marketing and Communications, and Movement Building and Member Engagement departments to ensure seamless integration of digital efforts
- Represent digital strategy in organizational planning and budgeting processes
- Monitor emerging digital trends and opportunities, adapting strategies to maximize public engagement and impact
- Other duties as assigned
Qualifications and Experience
Knowledge, Skills, Abilities
- Substantial technical knowledge in digital fundraising
- Experience setting strategic direction, managing resources, and ensuring effective execution of long-term objectives
- Excellent communicator with strong written, verbal, and presentation skills
- Excellent team, project and budget management skills
- Proven ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations
- Experience supporting the professional development of staff members, with a commitment to ensure equitable access and opportunities for underrepresented identities
Education and Experience
- BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience
- 3-5 years of direct people management preferred
- Experience in digital fundraising, advocacy, or campaign management, preferably in a nonprofit or mission-driven organization
- Demonstrative experience in successfully leading digital campaigns that drives revenue and engagement
- Experience with online advertising (Google Ads, Meta), SEO, and paid media strategy
- Proficiency with digital tools such as email marketing platforms (Engaging Networks is preferred), CMS (e.g., WordPress),and other CRM systems and analytics tools
Physical Requirements
- Prolonged periods of sitting and/or standing at a desk and working on a computer
Travel Requirements, Weeknight or Weekend Work
- Ability to occasionally travel required, e.g., staff retreats, regional office visits, annual AIUSA conference
COMPETENCY DEFINITIONS
The following definitions provide an explanation of our core competency model and outline our general expectations for all roles.
- Accountability- Owns actions and outcomes transparently. Follows through on commitments, acknowledges challenges, and acts with integrity.
- Adaptability- Navigates change with flexibility, embracing new opportunities. Adjusts strategies, learns continuously, and supports others through transitions.
- Collaboration- Builds effective teamwork by leveraging diverse strengths and fostering trust. Develops relationships internally and externally, as required, to achieve shared goals.
- Communication- Exchanges information clearly and effectively, adapting communication to diverse audiences. Ensures understanding through active, respectful dialogue.
- Execution-Delivers results by planning, prioritizing, and managing resources to meet goals efficiently. Transforms strategic objectives into practical, measurable actions.
- Problem-Solving- Creates inclusive solutions by analyzing challenges from multiple perspectives. Applies critical thinking to develop innovative and practical approaches.
People Leader Competencies
- Development and Coaching- Empowers team members through tailored feedback, mentorship, and opportunities for growth, fostering individual and team potential.
- Values-Driven Leadership- Embeds organizational values into decisions, actions, and culture, modeling integrity, equity, and mission alignment to inspire and guide others.
APPLICATION INSTRUCTIONS/ ACCOMMODATIONS
Please visit our AIUSA Careers page and our Frequently-Asked-Questions (FAQ) section for additional information on our hiring process, benefits, and accommodations. If you are experiencing technical difficulties with your application submission, or if you require accommodations during the application process, please email talentacquisition@aiusa.org
AIUSA does not assist employees or applicants with obtaining or maintaining employment authorization or employment-based nonimmigrant status. This includes, but is not limited to, sponsorship, financial assistance, preparation of documentation for an application for a visa or nonimmigrant status, preparation of training plans, or any other form of support required to obtain work authorization. Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA’s intervention.
OUR EEO STATEMENT
Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.
We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.
OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)
Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/about-us/idea/