Director, Creative and Digital Communications
Amnesty International USA
United States
Posted on Feb 23, 2026
Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA’s elected Board members, staff, and members work together to lead the organization.
Department - Strategy and Impact
FLSA Status - Exempt
Location Throughout the U.S, DMV or NYC preferred
Remote/Hybrid Remote with travel
Category: Full-time, Regular
Position Type Non-Union
Travel Required (%) Up to 15%
Number of Direct Reports – up to 4
Job Summary
AIUSA’s Marketing and Communications team develops and executes creative and compelling communications strategies that leverage and build on the Amnesty brand, mobilize members and supporters, and add to the public discourse to protect and advance human rights.
The Director, Creative and Digital Communications (“Director”) is the creative strategist who leads the planning, development, and implementation of Amnesty International USA's creative content, branding, website, and social media strategy. This is a leadership position on the AIUSA’s Marketing & Communications team and reports to the National Director of Marketing and Communications. The Director will collaborate with and supervise AIUSA’s social media, creative multimedia content, and web content staff, and oversee related work provided by freelance and external agencies to develop and implement a creative and impactful digital marketing and communications strategy. This Director will be a hands-on contributor, developing new creative content and providing support for web and social media content creation and publication. This position also works closely, and collaborates, with:
- The entire Marketing and Communications team ensures external-facing communications are aligned across AIUSA’s marketing and communications channels and across the organization;
- AIUSA’s digital fundraising and advocacy team, which sits with AIUSA’s Development Department. This Director will coordinate strategies, content, and calendars with that team;
- Issue experts, campaigners, organizers, members, and leaders across Amnesty International USA and Amnesty's international movement.
Essential Responsibilities
Creative & Digital Strategy Leadership
- Lead the development and execution of AIUSA’s creative vision for web, social media, and AIUSA’s merchandise, ensuring rich and regular content aligned with brand, values, campaign, and engagement goals
- Oversee content strategy and implementation, design, user experience, digital storytelling, and creative production across publicly facing online platforms
- Develop, launch, and promote new digital and creative content products (e.g., video series, merchandise, newsletters) to expand and diversify AIUSA’s audience
Innovation & Organizational Alignment
- Lead strategies to maximize ROI and integrate social media, web, creative design and multimedia work across the organization
- Use data-driven approaches and best practices to inform tactics, strategies, format, content and design, applying IDEA principles to all marketing and communications
- Support professional development and inclusion within the team and participate in overall department leadership
Partnerships & Development
- Work closely with fundraising, advocacy, and campaign teams to anchor organizational priorities in all digital and creative activities
- Lead and mentor creative and digital communications teams; set clear goals, monitor progress, and drive improvements through data and KPI tracking
- Collaborate with partners, influencers, and artists to advance campaign impact and cultivate strong external relationships
- Other duties as assigned
Qualifications and Experience
Knowledge, Skills, Abilities
- Strategic thinker with creative vision; skilled at translating organizational priorities into compelling storytelling and multimedia campaigns
- Strong copywriting for digital and print; expert in producing high-impact visual and narrative content
- Deep knowledge of industry best practices in digital content, visual design, and social media engagement
- Proactive in spotting trends, adapting digital strategy, and leveraging new mediums to amplify mission
- Demonstrated leadership in content, messaging, audience development, and cross-channel brand strategy
- Data-driven in SEO, analytics, and digital marketing; uses insights to increase engagement and reach
- Able to test, innovate, and optimize based on audience demographics and behavior
- Excellent communicator with strong written, verbal, and presentation skills
- Excellent team and project management skills
- Ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations
- Experience supporting the professional development of staff members, with a commitment to ensure equitable access and opportunities for underrepresented identities
Education and Experience
- BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience and/or sufficient relevant work experience; substantial technical knowledge of area of work
- 3-5 years of direct people management experience preferred
- Experience with building brand awareness and issue impact through digital advertising and audience development methods (e.g., social media, SEO, driving engagement) and strong experience with best practices
- Experience developing digital marketing strategies and tools for advocacy or campaign organizations, international experience preferred
- Proven track record of building an audience and driving online engagement
- Experience developing and publishing web and social media content
- Proficiency in Microsoft, design software (Adobe, Canva, etc.),project management software (e.g., Asana)and analytics
- Experience working in a grassroots and/or member-based organization with shared leadership principles a plus
- This role will require a candidate to be able to work during EST business hours as needed
Physical Requirements
- Prolonged periods of sitting and/or standing at a desk and working on a computer
Travel Requirements, Weeknight or Weekend Work
- Ability to travel domestically and/or internationally if required, e.g., staff retreats, member trainings/convenings, annual and regional AIUSA conferences
- Some weeknights or weekend is required, as needed
COMPETENCY DEFINITIONS
The following definitions provide an explanation of our core competency model and outline our general expectations for all roles.
- Accountability - Owns actions and outcomes transparently. Follows through on commitments, acknowledges challenges, and acts with integrity.
- Adaptability - Navigates change with flexibility, embracing new opportunities. Adjusts strategies, learns continuously, and supports others through transitions.
- Collaboration - Builds effective teamwork by leveraging diverse strengths and fostering trust. Develops relationships internally and externally, as required, to achieve shared goals.
- Communication - Exchanges information clearly and effectively, adapting communication to diverse audiences. Ensures understanding through active, respectful dialogue.
- Execution - Delivers results by planning, prioritizing, and managing resources to meet goals efficiently. Transforms strategic objectives into practical, measurable actions.
- Problem-Solving - Creates inclusive solutions by analyzing challenges from multiple perspectives. Applies critical thinking to develop innovative and practical approaches.
People Leader Competencies
- Development and Coaching- Empowers team members through tailored feedback, mentorship, and opportunities for growth, fostering individual and team potential.
- Values-Driven Leadership- Embeds organizational values into decisions, actions, and culture, modeling integrity, equity, and mission alignment to inspire and guide others.
APPLICATION INSTRUCTIONS/ ACCOMMODATIONS
Please visit our AIUSA Careers page and our Frequently-Asked-Questions (FAQ) section for additional information on our hiring process, benefits, and accommodations. If you are experiencing technical difficulties with your application submission, or if you require accommodations during the application process, please email talentacquisition@aiusa.org
AIUSA does not assist employees or applicants for employment with obtaining or maintaining employment authorization or employment-based nonimmigrant status. This includes, but is not limited to, sponsorship, financial assistance, preparation of documentation for an application for a visa or nonimmigrant status, preparation of training plans, or any other form of support required to obtain work authorization. Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA’s intervention.
OUR EEO STATEMENT
Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.
We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings.
OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA)
Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/about-us/idea/